Ben Ludwig

Keynote Speaker & Author

The Art of Ethical Sales & Leadership

Helping organizations create world-class leadership and sales teams that improve their operations, culture, and their bottom line.

Ben Ludwig

Keynote Speaker & Author

The Art of Ethical Sales & Leadership

Helping organizations create world-class leadership and sales teams that improve their operations, culture, and their bottom line.

Companies That Have Been Impacted By Ben's Keynotes, Workshops, & Consulting

"Ben is a passionate leader that understands the business. He is always trying to find ways to improve which is why he's been able to evolve!"

Jared Williams - CEO/Managing Partner at Dynamic Fitness

Attention Event Coordinators & Decision Makers:

Signature Keynotes / Workshops

Close More Sales With Confidence

Why is sales a bad word in today's culture? Why can’t sales be helping people make the best decisions for themselves? This keynote tackles the biggest mistakes that people in sales positions make and takes the audience on a journey to becoming more confident in their process that'll ultimately lead to more closed deals.

Hiring & Retaining the Right Talent

What should I do to protect my business from going under while not creating a high turnover environment within my fitness facility? This keynote helps to develop a solid game plan to allow you not only find the right people but to keep them for the long haul - no matter the state of the economy.

Selling Effortlessly Through Solutions

How do you grow your sales without having to discount pricing or work 80 hours per week? Systemize your programs to meet the needs of your client and create steps of accountability along the way. This keynote dives deeper into the psychology of making sales effortless.

Custom For Your Company

Ben customizes all of his signature keynotes to fit your company's objectives for your audience but if you'd like to discuss a keynote outside of what's listed, fill out the contact form to start the conversation so the keynote fits your organizational needs.

Best-Selling Author: "Real Talk With Real Fit Pros"

About the Book:

Within these pages lies the untold stories of entrepreneurs who've conquered the tumultuous terrain of business. From heart-stopping failures to exhilarating victories, each chapter is a gripping saga of resilience, innovation, and triumph against all odds.

Discover the gritty truths and hard-won wisdom that can't be found in textbooks or boardrooms. With every turn of the page, you'll unearth practical strategies and insider tips to navigate the cutthroat world of business with unwavering confidence and clarity.

Sneak Peek:

"When you think about sales, what is the first thing that comes to your mind? If you are like most people, you “don’t consider yourself a sales person”.

You think of car dealerships, people pencil whipping you with numbers just trying to get you to say yes, the classic: talk to my manager move that most salespeople have done where they sit and make you wait, knowing that time is your most valuable asset and if you don’t walk away buying something… you’ve wasted it.

So why is sales a bad word in today's culture? Why can’t sales be helping people make the best decisions for themselves? Especially working in fitness, why doesn’t every single fitness professional on the globe want to sell their product and services to anyone and everyone that will listen, knowing it can change people’s lives?..."

Podcast Interviews Featuring Ben Ludwig

Managing Through the Ugly

From Fit Pro To COO

Importance of Failing Fast

Parrallels Between Ministry & Fitness

The Power & Place of Role Play

About Ben

Ben Ludwig is a leadership, sales and strategy expert. He has led global trainings on fitness sales, marketing and operations for over 60 countries, has taught in person and virtual seminars for fitness business owners, and has created sales material for owners and brands across the globe.

Ben is the President of D1 Training 45 Sports Division - the largest franchisee group for the brand, Serves as the Growth Pastor for CrosspointNow Network of Churches across Kansas, is a collaborative author of the Best Selling Book "Real Talk with Real Business Pros" available now, as well as consults fitness business owners globally. He also contributes regularly to multiple fitness business magazines including Fitness Business Insider Magazine, Club Solutions, Club Industry, PFP Magazine, Gym Owner Monthly and many more. Ben also volunteers his time serving on multiple Boards and is open to contributing his time and expertise in causes he feels align with his values.

What People Are Saying...


"I had the pleasure of working with Ben in the fitness franchising sector and he is a FORCE! As they say, "the sale happens after the sale," and Ben is someone who embodies this mantra 110%!

His knowledge and experience in sales and growing revenue, presenting and educating is motivating and inspiring to work with. Ben is most certainly someone whom I'd recommend to any organization on the planet!"

Jackie Mendes - Regional Sales VP at F45 Training


Ben is a True Professional, an educator, coach, servant leader, selfless, humble,confident human. Ben's people 1st mindset and empathy for others is a rare trait these days!

The passion, heart, and willingness to uplift others creates a winning mentality for businesses and Organizations. His Mission is and will always be [People First]

Bradley Taylor - VP of Franchise Dev at Snooze Mattress Company

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